Assisted Living Vs Nursing Homes

Assisted Living and Nursing Homes are two terms often used interchangeably, however this is a mistake. The two are actually very different, and a candidate for one is not a candidate for the other. The following are some differences between the two:

Assisted Living Facilities:

o Individuals in assisted living are more independent and can usually get through most of the day by themselves. They only need general help with daily activities like bathing, dressing, grooming and preparing food.

o Candidates still enjoy social activities with other people and make autonomous decisions about their day. Someone who belongs in an assisted living facility would be downright miserable in a nursing home.

o These living facilities require limited to no medical care. An ideal assisted living facility candidate would be in good health both mentally and physically.

o These facilities focus on personal privacy and self-sufficiency more so than a nursing home. Residents are able to maintain their independence in a more secure atmosphere.

o These facilities offer their clients a comfortable apartment that is luxurious and comfortable. Meals and light housekeeping are available.

o Assisted living facilities offer mature adults an alternative with care when needed and would prefer not to manage their large house anymore.

Nursing Homes:

o Those in nursing homes need a great deal more care. They usually require 24-hour nursing supervision and are generally not in good health. Nursing homes are equipped to handle patients who are not mentally or physically well.

o Nursing home patients require help with much more than three or more daily tasks – such as walking or being pushed in wheel chairs, eating, and regular medical tests.

o A nursing home is a place for someone who is unable to be cared for at home, but is not a candidate for hospital care. Although, some nursing homes are set up like hospitals to meet state requirements.

o Nursing homes also provide rehabilitation to help people gain back their independence after a serious health problem, i.e. a stroke or fall.

o Similar to hospitals, nursing home patients have little to no privacy and quite often share rooms.

o Nursing home clients are viewed as patients, not clients. They are there for the sole purpose to get well. If you or your parent is well, a nursing home would not be the ideal place. Perhaps you should investigate an assisted living facility near you.

Focus Marketing Messages by Segmenting Real Estate Clients

All of the real estate clients you attract share some common traits and characteristics. Upon closer inspection, you can also find that you can break the commonalities down even further into sub-categories they share. Assuming you work primarily with single women, for example, you can see two subsets of single women emerge-mothers buy homes in one area while women without children buy in a separate area town.

You can segment and sub-segment your clients as you see fit for your business, but the four primary client segments are:

· Lifestyle

· Demographics

· Location

· Behavior

Once you slide your clients into the categories where they fall, it is much easier to create marketing messages for each group.


A final major client segment is the lifestyles category, which speaks to the values and attitudes of the clients. Religion, extracurricular activities and household makeup can all be a part of a lifestyle, attitude or values category. If you work primarily with families, your marketing message is going to be different than if you are targeting senior couples that do not have children in the home any more. The housing needs for these two groups tend to be completely different from one another.


Demographic information about your clients includes information such as their age, ethnicity, race, household income, gender, education level or profession. If you are a real estate agent that specializes in luxury homebuyers, then your clients fall into a demographic segment. Within the household income segment, you can still identify sub-segments. These sub-segments may be drilled down to other demographic categories such as luxury homebuyers that are single or couples versus those that have children, or can even be separated by gender.


Another client segment to consider is location. In real estate, this is your primary client segment because you generally work within a region or area of the state where you are licensed. You can even drill your location segments down into specific neighborhoods. Regional differences can occur with the types of homes clients buy, so it can change the marketing approach and messaging you use.


Clients can also be defined by their buying habits or behaviors. You may separate your clients by how active they are in seeking a home. You can define a frequent shopper as one that looks at homes almost as soon as you send one that fits their needs. A mid-range client can be someone who looks at homes occasionally, but not on a consistent basis. An infrequent shopper only looked at one or so homes or only bought a home from you and then never worked with you again.

Segmenting your clients allows you to use marketing messages that keep the frequent shoppers engaged with messages meant for them, while trying to reengage those buyers who are not as tightly connected with you. Client segmentation is so important when it comes to your marketing messages because each group requires you to take a completely different approach, but with the same goal in mind, which is to get them to act.

So, review your client list to see what they share in common. Take it a step further and break the categories of clients you have down into sub-categories. Client segmentation allows you to craft marketing messages that are meaningful to your target market. In the end, client segmentation makes the difference as to whether or not your marketing message moves them into action.

Web Design – The Importance of a Good Client Relationship

I always find it interesting as a web designer to note the vast differences between clients, not just in terms of personality and culture, but in terms of responsiveness, urgency, concern and adaptability. Of course, any competent web designer must have the latter in abundance. Clients are known to change ideas, targets and opinions often; and why not, it’s their business and if a web designer is providing a service, he or she is expected to be able to change what they are willing to deliver.

From my experience, there are two distinct ends of the spectrum. There are the clients who are very businesslike; they use phrases like ‘please advise’ and ‘going forwards’. These are the kind of clients who will probably set out a very structured specification and that is exactly what they want you to deliver. They have high expectations in terms of turnaround- and- although not necessarily quick to provide responses and feedback, they definitely expect you to be on the ball as you are providing the service.

On the other side of the fence are the more casual, homely clients. Probably the owner of a local business and a bit more outgoing. I have had experiences where I’ve been invited in to meet the family and such, good stuff – as long as it doesn’t get too cosy!

The real test of a web designer is when things don’t go to plan. The client rejects a design, has a new idea, decides they want something extra – the list goes on. This is really when a web designer earns their money. The client isn’t an expert, you are and they are literally thinking about what is best for their business. What may seem a quick list of simple requests to them may in actual fact turn out to be ridiculously hard. But this isn’t the time to throw a strop or begin to cut corners. It’s a time to realise that a good client relationship is one where the client knows that the web designer can fulfill all their of requirements. The funny thing is, the clients which love you and recommend you the most are exactly these sort of clients.